Methods and Limitations

Our surveys are conducted entirely online, which enables us to quickly and efficiently collect data from respondents across the country. However, surveys suffer from a number of limitations, and their results should always be interpreted with caution. A few examples:

• While researchers aim to sample respondents who are representative of the entire population, this is inherently a difficult task. It can be even harder with online surveys, which cannot address people without Internet access.

• Survey respondents may consciously or unconsciously introduce bias into their answers. We seek to minimize these biases by carefully designing each question, but we cannot eliminate all subjective reporting bias.

• Although we have countless questions that we would like to ask our respondents, we aim to have our surveys take approximately five minutes or less. Keeping the surveys shorter reduces the risk of "survey fatigue."

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Additionally, we are excited to share results with you in real time, which means that our findings are often preliminary and subject to change. Please check back for updates as we refine our analysis or supplement each data set. We cannot guarantee and expressly disclaim the accuracy and completeness of the results and insights reported on this website.

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Lastly, while we are a financial services firm, all material contained on this website is for informational purposes only. Nothing on this website is to be construed as investment advice or a solicitation to offer investment advice or services.

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For more information, please contact us here.